Mobile Gaming on the Up
According to Sensor Tower, the mobile measurement company, mobile gaming is on the up.
In Q4 2016, mobile gaming revenues shot up by a staggering $3.5 billion compared to the same time the previous year. This 70% growth – up from $4.4 billion in 2015 – comes from a combined 8.2 billion game downloads in the iOS and Android app stores.
This massive rate of game downloads in the 3 months up to December – up 33% from 2015 – was part of a huge upwards trend in mobile game downloads. Across 2016 there were more than 31 billion games downloaded in total.
The year’s bumper crop of game downloads and subsequent revenue was in part due to the huge success of the Pokemon Go and Super Mario Run titles. Despite only being released by Nintendo in December, Super Mario run quickly gathered traction thanks to its long-standing fanbase, and went on to become the 2nd most downloaded game of the year on the iOS app store.
However, this app story doesn’t end with Mario and Pokemon Go. According to Venture Beat: “For the full year, Mixi’s Monster Strike was the No. 1 game worldwide for the combined iOS and Google Play app stores, and it was also No. 1 in revenue on iOS and on Google Play. Supercell’s Clash of Clans was No. 2, and MZ’s Game of War: Fire Age was No. 3. While Pokémon Go was the top new game in revenues in 2016, it was actually ranked No. 5 in total game revenues, behind four other games that were launched before 2016.”
Whatever way you look at it, things are looking up for the mobile gaming industry. With Q4 of December 2016 demonstrating record year-on-year figures, this success is clearly a sign of things to come.
This is fantastic news for Mowjow. We’ve never doubted the power and earnings potential of the mobile gaming market. We truly believe that our game can revolutionize the current state of the market. We want to capitalize on the appetite for new and innovative gaming formats. With the industry still growing and earning record revenues year on year, we’re excited to secure our place as a leading player.
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